LOS ANGELES – Bellator MMA, a global combat sports leader owned by Viacom, has joined forces with entertainment superstar and business mogul Curtis “50 Cent” Jackson on an extensive partnership and licensing deal featuring a new apparel line based upon Jackson’s popular “Get The Strap” trademark and integrating Jackson’s elite champagne brand, Le Chemin du Roi in future Bellator events.
A passionate and knowledgeable MMA fan, Jackson has already agreed to re-invest a portion of his deal by offering one million dollars in cash to the winner of the upcoming Bellator Welterweight World Grand Prix that will air exclusively on DAZN.
“We are thrilled to partner with such a legendary icon who has been a friend to the Bellator family for quite some time. The “Get The Strap” apparel line is just the beginning of many joint ventures we will explore together,” said Scott Coker, President of Bellator MMA.
“I am excited to partner with the Bellator Viacom franchise. Mixed martial arts yields some of the most action-packed events in the world. I’m excited for people to see how I plan to shake up MMA with the integration of my ‘Get The Strap’ trademark as well as my luxury champagne Le Chemin du Roi.” said Jackson.
Leveraging his viral “Get The Strap” moniker, Bellator and Jackson will launch a global apparel line that will be fashionable and edgy, with distinctive attitude.
Also, Jackson’s popular new champagne, Le Chemin du Roi, will become fully integrated into Bellator events from in-arena signage to mat placements and more.
“Bellator has a roster filled with some of the most charismatic athletes in the world,” adds Jackson. “As my relationship with Bellator deepens, you will see me moving into fighter management opportunities that will allow me to integrate top stars into both scripted and unscripted projects across the Viacom networks, as well as the other outlets I have access to.”